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Exclusive, qualified family assessments on your calendar. Every week.
Marketing that fills your calendar. CareIntake AI that answers and qualifies. A hub that shows the receipts. Done for you.
A 10-minute walkthrough of The CARE Loop™. What we install, how Sarah qualifies families, and what your first 30 days look like.
Agencies like yours, inside The CARE Loop™.
What actually happens when The CARE Loop™ runs
Across our agencies, this is what the system has produced.
The Problem
One Patient at a Time had been in business for five years but hit a plateau. Growth depended almost entirely on outbound calls and manual outreach — time-consuming work with inconsistent results.
“We were banging our heads against the wall trying to get leads. Most of our business was outbound calls and outreach.”
— Andre, Administrative Director
The Hesitation
Andre found Adfelt through an Instagram ad — and was skeptical.
“You never really know what you’re getting with some of those ads. I was skeptical at first, I’m not gonna lie.”
What changed his mind wasn’t hype. It was a clear strategy and a straightforward conversation about capabilities and alignment.
Results (First 30 Days)
$1,400 in ad spend → $32,820 in revenue. That’s a 23x return.
3 new clients signed, all from inbound leads. 180 billable hours added weekly. Call volume jumped 261% compared to last month. For the first time, families were calling them.
“We’re getting calls a lot more consistently now. Even while I’m talking to you, I’m getting a call. To be able to get calls coming in — the conversation is just different. There’s not as many barriers.”
— Andre
What Changed
Beyond revenue, Andre pointed to something harder to measure: efficiency.
“It’s boosted overall productivity and our efficiency. The platform organizes leads depending on where they are in their journey. It makes it very easy to follow up.”
Our CareIntake AI™ handles qualification. The team focuses on families ready to move forward.
The Verdict
“Don’t look at it as an expense — look at it for the value it brings. The results we talked about have come to fruition. Give it a chance.”
— Andre, Administrative Director, One Patient at a Time
The Problem
AllCare were generating some leads — but families were slipping through the cracks. Calls went to voicemail. The intake team was overwhelmed juggling calls, follow-ups, and assessments.
Competitors who answered first were winning.
The Solution
CareIntake AI (“Sarah”) now answers every call — days, nights, weekends — within 10 seconds. She qualifies families, filters out non-opportunities, and either live transfers ready leads or books them directly on the coordinator’s calendar.
Results
707 calls handled. 87% were noise the intake team never had to touch — wrong numbers, employment inquiries, existing clients, incomplete calls.
10 qualified families surfaced and connected to the team. $50K+ in pipeline revenue generated from one month of calls.
7.6 hours saved in talk time alone — reducing burnout, turnover, and labor costs for staff.
~130 after-hours calls captured that would have gone to voicemail (and likely to a competitor).
The Bigger Picture
Within 4 weeks of partnering with us, AllCare doubled their inbound call volume through SEO — from ~100/month to 200+ in January alone.
With CareIntake AI handling the surge, their team only spends time on conversations that matter.
Bill, the owner of a home care agency, came to us with a simple goal: increase census and scale in a predictable way.
Before working with us, he had tried multiple marketing companies. He had also been using AgingCare for several years and accumulated a list of roughly 400 old inquiries — families who had once asked about care but never converted.
Like most agencies, those leads were sitting untouched.
Instead of immediately launching new ads, we asked a different question: “What if your next clients are already in your old lead list?”
The Strategy: Reactivation Before Acquisition
We launched a 30-day lead reactivation campaign on his old list of 400 leads, using our CareIntake AI system. Over the course of the month:
2,300 outbound calls were made to past inquiries. Sarah had conversations to determine current status, filtering out those who had already placed care, passed away, or were no longer in need.
Out of those 400 old leads, 37 families were still actively looking for care. 5 converted into in-home assessments. Resulting in $25,000 in pipeline revenue in under 30 days — no new ad spend required.
Why It Worked
Most marketing companies focus only on new lead generation. We focus on: maximizing existing opportunities first, creating immediate ROI, then scaling acquisition on top of that foundation.
Bill chose us after speaking with six other companies because our approach wasn’t just “run more ads.” It was about building a system that captures revenue that’s already within reach. And in less than 30 days, it more than paid for itself.
The Starting Point
A family-run agency with 15 clients, relying on A Place for Mom and manual outreach. Owner Mark was growing the business nights and weekends while working a full-time job.
Core problems: unresponsive leads, “just shopping” families, unpredictable growth, no scalable system.
Why They Took the Leap
After being burned by agencies that overpromised, the family was skeptical. What convinced them: a clear, structured breakdown of demand generation, qualifying, and follow-up — not hype.
The Results
Paid + organic systems: 247 inquiries in 12 months, ~20% converting to clients. Lead quality improved significantly over third-party vendors.
SEO alone (6 months): 122 leads, 1,253 billable hours added, $30K+ in revenue — with zero ad spend.
The outcome: Mark left his full-time job to run Hearts of Love full-time.
Solving the Next Bottleneck
More leads meant more calls. Mark and his cousin were spending hours daily on the phone with unqualified inquiries.
Solution: CareIntake AI — human-sounding AI qualifying and scheduling family assessments. Low-intent calls filtered out. Hours reclaimed for business growth. Scaled volume without scaling stress.
Today
Hearts of Love operates with a predictable lead engine, AI-assisted intake, and a scalable foundation — without lead brokers or sacrificing quality of life.
Don’t Take Our Word For It. Hear It For Yourself.
Most owners assume an AI agent sounds robotic. Watch two agency owners react the first time they heard CareIntake AI handle a real family call — then listen for yourself.
Now hear what they heard.
The CARE Loop™
Three connected systems, each solving a specific leak. Together, they fill your calendar with booked assessments while you run your agency.
The families who need care today, finding your agency first.
When a family decides it’s time to find care, they’re searching, scrolling, and asking around. We make sure your agency is the one they find, the one they trust, and the one they call.
- Branded landing page built for your agency
- Done-for-you video testimonials from your families
- Review & reputation system that beats competitors on trust
- Reactivation over your APlaceForMom / AgingCare lists
A CareIntake AI Specialist trained on your agency.
Sarah answers every inbound inquiry in 10 seconds, qualifies the family against your criteria, and books the assessment directly onto your calendar.
- Trained on your services, area, and policies
- 24/7 answering, nights, weekends, holidays
- Speaks 8 languages
- 92% of families never realize it’s AI
The Adfelt Hub. Know how your revenue machine is working.
One dashboard for every part of the system. Calls. Bookings. Pipeline. Sources. You see what’s running and what’s converting, every day.
- Live calls & conversation history
- Booked assessments by source
- Pipeline value & conversion rates
- Built on AdfeltOS, yours to keep
You don’t have a lead problem. You have a leak problem.
Families are looking for care in your service area. Most of them just never find you. They get stuck on services like APlaceForMom, lost in voicemail, or move on to a competitor before your team picks up.
The leaks aren’t where most owners think they are.
One day. Two very different agencies.
Here’s what your inbound flow actually looks like with and without the system.
Reactive. Scattered. Behind.
Calm. Predictable. Booked.
Built for senior care. Nothing else.
Most owners have already tried 2–3 of the options below. Here’s what each one actually delivers.
 |
APFM / Aging CareAPFM | Marketing AgencyAgency | Home Care ConsultantConsultant | |
|---|---|---|---|---|
| Exclusive families (not shared) | ||||
| 24/7 intake, every call answered | ||||
| Books assessments directly to your calendar | ||||
| Reactivates your old lead lists | ||||
| Done-for-you (not advice, not training) |
Know how your revenue machine is working, at a glance.
One dashboard. Every part of the system. Live calls, booked assessments, pipeline value, and the funnel that produced it. No spreadsheets, no logins-into-other-platforms, no guessing.
Live preview · numbers from a representative active client cohort.
Live within 7 business days. Assessments in week two.
What actually happens after you sign. Day-by-day
Most agencies see their first booked assessment within 7–10 business days of launch.
Two brothers. One reason.
In 2020, our family lost our father to COVID. We watched our family try to navigate the senior care system from the inside. Looking for help. Trying to find people we could trust with our most vulnerable loved one.
What shocked us wasn’t the quality of care. There are incredible caregivers out there. What shocked us was how hard it was to get in contact with a reliable agency. It showed us how underprepared most agencies were to actually be there when it mattered.
That experience became the mandate for Adfelt. We built the company so no family falls through the cracks, and no agency owner burns out trying to keep their census up.
We built The CARE Loop™ for the agencies who already had the caregivers, the licenses, and the heart, but were still stuck on shared leads, slow phone tag, and feast-or-famine months. Owners who knew they could deliver if the families just kept coming. So we built the system that gets them there.
If we’re a fit, we’ll show you exactly how this works for your agency.
This isn’t a sales call. It’s a working session with one of our advisors who knows senior care intake inside out. We’ll diagnose where you’re losing families today and build out a plan to help you hit your growth goals.
This is for you if
- You run a Home Care, Home Health, or Senior Living agency in the US
- You’re ready to stop the revenue roller coaster
- You’re willing to invest in a system, not just buy more leads
- You want to spend more time growing your agency, not chasing tire kickers
30-minute call · We’ll tell you honestly if this is or isn’t a fit.
Things agency owners ask us
We’re live within 7 business days. After launch, families start inquiring within the first week. Andre at OPAAT generated $32,820 in revenue in his first 30 days from a $1,400 ad spend — a 23x return.
Never. We don’t sell shared leads. We market your agency in the counties and zip codes you service. Every family that comes through is exclusively yours. You own the pipeline.
It works for agencies of all sizes. Some of our best results have come from smaller agencies where the owner was doing everything themselves. The system handles the intake and follow-up so you can focus on care.
Based on our client data, 92% of families never realize they’re speaking with Sarah, our CareIntake AI Specialist. She sounds human, speaks 8 languages, and handles each conversation with real empathy.
Most marketing agencies treat home care the same way they’d treat a dentist or a roofing company. We only work with senior care. Our system, our AI, and our marketing are built specifically for senior care intake. That’s all we do.
You’ll get a confirmation email with the meeting details. The day before, you’ll get a reminder. On the call, you’ll meet one of our advisors who will diagnose where you’re losing families today and map out exactly what installing The CARE Loop™ would look like for your agency. If it’s a fit, we’ll talk numbers. If it’s not, we’ll tell you honestly.